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Marketing

Create reliable UTM tracking links

Measure campaign performance with consistent UTM parameters.

Core UTM fields

Use source, medium, and campaign for every link. Add content or term only when needed.

Step-by-step

Define naming rules, generate the URL, and test that analytics records the values correctly.

Consistency tips

Keep lowercase, avoid spaces, and document your naming conventions.

Checklist

  • •Define naming rules.
  • •Test in analytics.
  • •Keep a shared UTM registry.
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